{"id":106,"date":"2019-07-31T15:17:18","date_gmt":"2019-07-31T19:17:18","guid":{"rendered":"http:\/\/www.newconceptdesign.com\/blog\/?p=106"},"modified":"2025-04-12T12:42:58","modified_gmt":"2025-04-12T16:42:58","slug":"tips-to-avoid-common-website-mistakes-by-new-concept-design","status":"publish","type":"post","link":"https:\/\/www.newconceptdesign.com\/blog\/2019\/07\/31\/tips-to-avoid-common-website-mistakes-by-new-concept-design\/","title":{"rendered":"Tips to Avoid Common Website Mistakes"},"content":{"rendered":"

Updated<\/strong>: July 25, 2022<\/p>\n

Blending market-driven analytics with expert web design knowledge, New Concept Design has been creating high-traffic, results-driven websites for over 20 years.<\/p>\n

In our experience, we\u2019ve run into a lot of sites that aren\u2019t so creative and which don\u2019t use best practices when it comes to facilitating modern, interactive, and user-driven navigation. Here are some tips on how to avoid the most common website mistakes in web design, as shared by a top London, Ontario web design firm.<\/p>\n

You have too much text<\/h2>\n

Long paragraph after long paragraph isn\u2019t necessary in a modern world where attention spans are short. You don\u2019t want to ask for too much from your user. Most will skim your page. Keep pages like your home page brief, direct, and CTA-driven with content broken up by sub-groupings or subheadings. But where necessary provide all content needed for the user, such as articles, instructions or manuals.<\/p>\n

You don\u2019t have enough content<\/h2>\n

Not every site needs to have page after page, blog after blog, but what they do need is high quality, well-written, and original content. To establish credibility, build awareness for who you are and what you\u2019re selling, and to improve SEO rankings, a content marketing plan is a smart move.<\/p>\n

No clear Call to Action (CTA)<\/h2>\n

When a user arrives at your site, there\u2019s no guarantee they\u2019ll turn into a lifelong customer. As a website manager, you need to tell them what you want from them. CTAs indicate a desired action. Whether you want them to subscribe to an email list, buy a product, share content, or whatever the objective is, an experienced London, Ontario web design company<\/a> will tell you, state it clearly and decisively.<\/p>\n

\"Tips<\/p>\n

Name, Address, Telephone Number (NAP)<\/h2>\n

Your NAP \u2013 name, address, and telephone number \u2013 is key information for any customer. Unfortunately, a lot of sites overlook this detail with an incomplete or inaccurate NAP. When you make it easy for a customer to get in touch with you, you remove another barrier standing between them and making a purchase.<\/p>\n

Underdeveloped service pages<\/h2>\n

While your home page is extremely important to London web design success, internal pages containing keyword-rich titles and content is also key. A lot of sites have service pages that don\u2019t given enough usable information. Take the opportunity to fill these pages with strong content, images, bullet points, and a clear CTA, highlighting why a user would need your service or product and the difference it would make to them.<\/p>\n

A web design that isn\u2019t mobile adaptable<\/h2>\n

The majority of Internet users browse on their smartphones and mobile devices. When a site is viewed on a mobile device, a user needs to zoom in, navigation is difficult, and ultimately, they\u2019re likely to leave because of being unable to complete a basic task. That\u2019s why you need mobile responsive web design<\/a> which will adapt your website\u2019s appearance to fit the size of the screen it\u2019s viewed on. This makes it way easier for users to browse a site, no matter what device they\u2019re on.<\/p>\n

Poor quality images and media<\/h2>\n

Low quality images and photos on a website are a big turn-off to potential customers. Photos or images should always be clear and high quality, and not blurry or pixelated. Thankfully, there are numerous online database providing excellent quality stock images free of copyright. Alternatively, employing a professional photographer to take website photos can also add a lot.<\/p>\n

Lack of integration of analytics and tracking tools<\/h2>\n

Lack of the right integrations and extensions to help you understand your website’s traffic can also cause headaches and website issues.<\/p>\n

The right social media and business tools will help you transform your visitors into buyers, keep track of how they end up on your website, and help you understand the effectiveness of your marketing.<\/p>\n

Without tools like Google Analytics<\/a>, you’ll be in the dark and make decisions based on guesswork, not data.<\/p>\n

Low quality hosting<\/h2>\n

It may happen that you do everything possible to optimize your website, but still face problems such as slow loading and poor search engine rankings.<\/p>\n

Poor quality hosting can cause various problems. Your site may also have limited bandwidth or server space. And this can be a pain in the event of sudden spikes in traffic or when you need more space for content.<\/p>\n

Incorrect maintenance of the website<\/h2>\n

Sometimes, errors on the website can also mean that maintenance have been neglected. For example, many areas of SEO can be improved by updating content on pages and improving the quality of backlinks.<\/p>\n

Suppose your page was updated in a rush and you added call to action buttons containing links to important pages. A month later, you wonder why no one took advantage of your very advantageous and valuable offer. If there was a typo in the link in the call to action buttons (which resulted in a broken link), it’s no wonder there was no sale.<\/p>\n

To avoid these types of problems, you should regularly check your website and carefully check all its content<\/p>\n

This way you will make sure that:<\/strong><\/p>\n