For small businesses with an existing website, it’s recommended to refresh its look and design every 2-3 years. This lets you in on updates and trends in technology, new web design styles, apps and tools, and adjustments that can be made to suit present-day user expectations and behaviour. That said, there is no rule saying you want to wait either. At present, if your website is experiencing a decrease in traffic, declining performance, has clear design flaws, or if your business is about to undergo a significant shift in its branding and tonal aesthetic, these are also reasons to redesign and update your website.
When it c… Read more