SEO, or search engine optimization, utilizes strategies to help a website gain attention by achieving a high ranking on search engines like Google, Bing, Yahoo, and others. The reason why SEO is so sought-after by digital marketers and web designers is because it’s almost like having free advertising. The closer you rank to the top of the first page on Google, the more opportunity there is to be seen by qualified leads looking to connect with a brand like yours.
SEO is not the be-all, end-all in web design and digital marketing however. When SEO is prioritized over the user experience, content readability, and aesthetics o… Read more