Some tools are essential for a website.
They can help you grow, give an informed view of what’s happening on a website and who’s visiting, and ensure you are using the right SEO strategies to position your site at the top of search results.
Google has a slate of premium, free-to-use tools that can help anyone build a better website. Some are strongly recommended and we suggest they are all essential. Being totally free, of course, there’s no reason not to use them regularly.
These are the Google tools that are a must for your website.
Google Search Console
Search Console is a tool built to help you monitor and troubleshoot your site’s presence on Google search results.
Google Search Console gives you a direct connection to Google. It allows you to submit sitemaps and URLs directly to Google, ensuring everything is being indexed properly on its search engine. Also, you can tap into your search analytics from here and can get notifications when there’s a problem with how content is loading on your website or similar issues that can impact search engine placement. Search Console will send you an update whenever there is an issue with your website. You can then fix the issue and validate the issue.
Google Analytics
Google Analytics delves into the numbers – who’s visiting, what pages are getting clicks, and advertising ROI.
In terms of web statistics, nothing’s more powerful than having Analytics set … Read more