The Importance of Responsive Web Design

Using a responsive web design comes with high importance. Do not underestimate the difference a responsive web design can make.

Consumers use smartphones to browse the Internet, connect on social media, shop eCommerce, and to pursue a range of actions that lead them back to websites. If your website is not mobile responsive, you run the risk of losing leads you’ve generated and gambling away conversions. Comparatively, being mobile responsive, you can gain customers, improve your SEO ratings, and appear more professional.

Mobile responsiveness guarantees full control of how users are seeing your text, images, and presentation. For example, if you’re selling products or services directly online, you want everything optimized for a sale. If you don’t know how your site is going to appear on a smartphone or tablet, you could be squandering $1,000s in sales or possibly more. A simple, functional website employing mobile responsive web design is what you want to aim for.

Responsive web design

User experience

Customizing the user experience for the consumer is what lies at the centre of mobile responsiveness. In this age, we view websites on our desktops, smartphones, and tablets. If you build a site for desktop, it may look great on a computer but when it comes time to apply that same design to a smartphone, it can look wildly different. Mobile responsive web design allows a site to adapt its design according to screen size, shifting objects as needed, adapting font sizes and images, and optimizing your website for any and every possible viewing possibility.

Go where the audience is

No matter what category your website is in, you’re likely seeing the same trend every other category is – users are shifting from desktops to tablets and smartphones. More users are surfing Internet using smartphones and tablets, and more are dropping off from desktops. Therefore, to maximize the amount of customers you pick up, you must go where the audience is and that’s on mobile platforms. A fast, responsive design goes a long way in satisfying the expectations of the consumer and helps to build that important emotional connection you need to get leads converting into customers.

SEO and Google’s Mobile-First Index

Google recently made a change in its algorithms regarding how sites are placed in search engine queries. Those sites that are mobile responsive are valued higher than sites who are not mobile-equipped. Google also employs a mobile-first index, which uses the mobile version of a website to classify it. Any time someone is making a search on Google on their tablet or smartphone, they’re going to pull up mobile responsive websites first. If SEO is something you’re concerned with, you absolutely want to ensure mobile responsiveness is activated and employed.

Fast loading speed

A lot of web design companies do not care about how fast your site loads. For them, they’re more concerned with appearances. Regarding a responsive design, as important as it is for a site to be adaptable, it’s equally important for it to be fast. According to recent research, roughly 48 percent of all mobile responsive designs take between 4 and 8 seconds to load. Most users expect a site to load within 3 seconds or less. Therefore, when designing for mobile, you must ensure images are optimized, elements are minimized in the correct way, and that your site loads as quickly as possible.

Overlooking mobile responsive web design is a huge mistake. Quintessential for success online, use a mobile responsive design to ensure visitors are able to successfully navigate your site continuously without difficulty!  As a website designers in London, Ontario, we can help to build your responsive website.

What to Look For when Hiring a London, Ontario Web Design Company

If you’re searching for a London, Ontario web designer or web design agency to help with creating the perfect website, you’ve come to the right place. While there are a lot of London-based companies out there advertising web design services, it might be hard knowing which one’s worth your time. So which one should you choose – well, here are 8 questions we believe are worth asking before you arrive at your answer.

Has the company been in business long – yes/no

Almost anyone can start a web design company, for better or for worse. As a client, we know you don’t want to be set up with someone inexperienced and/or who isn’t willing to put in the time. That’s why we recommend going with an experienced name. New Concept Design is in our 20th year in business and there’s a reason for that. We deliver on our promises!

What to look for when hiring web design company

Is the company’s site fast, mobile-friendly, and secure – yes/no

Examine a web design company’s own site. See if it’s something you could see yourself adopting. Does it load fast, is it mobile-friendly, and is it secure – surprisingly, you’ll find not every web designer’s site is. If you don’t like the look of an agency’s own website, chances are you won’t be impressed by the product they provide you.

Can you find out quickly about the services offered – yes/no

A web design company should have their services listed clear on their front page. This may include SEO, digital marketing, eCommerce, social media marketing, and other specialties. If you want to get seen by customers and maximize your dollar investment, you want to know you’re working with a company who has the knowledge to get you to where you need to go.

Is there a web design portfolio on the company’s website – yes/no

It’s great if you can find a portfolio of different sites a web designer has worked on. This way, there’s opportunity to compare different examples and you get a good, thorough look at what they can do. If you see you don’t like any of the sites in their portfolio, that London, Ontario web design agency might not be the right one for you.

Can they start working on your project right away – yes/no

Finding creative solutions that work best for our clients’ target audience is what we do best. When you partner with New Concept Design, you don’t need to wait weeks for us to get started. After speaking with us in consultation, we can get you set up with a digital marketing strategy and web design services in no time. If you have to wait for an agency to “find time”, this is indicative that you’re not a priority for them and that’s not the kind of people you want to surround yourself with.

Do they work with the latest web technologies to build a site – yes/no

Not everyone’s up to date with the latest web technologies. Many web designers out there continue to use strategies relevant over a decade ago. Ideally, you want someone who works with the latest and most relevant strategies. That way, you know they’re experienced with today’s algorithms, today’s social media, and today’s web design standards – not yesterday’s.

Are they able to provide non-design services – yes/no

Some web design services in London only focus in on the web design aspect. Then, there are others who go way beyond, specializing in digital marketing, social media marketing services, and more. Depending on what you need for your business, always be sure to connect with a company that’s not out of their depth on anything you need. For example New Concept Design can also work on your print design needs, branding and also printing your materials.

Do they have a team of designers and developers to support you – yes/no

Unless you’re a small business with only a few site pages to handle, having a team of designers and developers to help build out your site is never a bad idea. A team brings multiple skill sets to the table, ensuring you receive the absolute best the company has to offer. If you’re looking to substantially enhance your website’s look and online reputation, a team can have many benefits!

Contact New Concept Design to speak with a representative today to get started on your journey towards online success.

How Proper Web Design Can Help with Increase in Customer Traffic

Properly designed website is critical to succeeding in the digital landscape. Consumers seeking to purchase a product or buy into a service will check it out prior to making a decision. Dynamic, effective web design guides the conversation around your brand, allows to keep users on your website and increase the chance of them co contact you through web form or using contact information such as e-mail or phone number.

Increasing customer traffic in web design hinges on many different aspects. Responsive design, code optimization, SEO-friendliness, and having an uncluttered aesthetic all play key roles. The potential to capture users on search engines, social media, and through digital marketing is maximized when one knows how to successfully deliver quality across these channels. A web design agency like ours can help in achieving your goals.

Proper web design and customer traffic

1 – Responsive Designs

Mobile responsiveness is the ability of a web design to adapt to the screen size, ensuring everyone from smartphone users to those on tablets, desktops, and other devices can access your website the way you intended. A responsive design keeps your site user-friendly and maintains flow of navigation even when the screen is smaller.

2 – Code Optimization

As a web design agency, we know the value in good coding. When your web design has been coded right, it keeps your site loading fast and prioritizes the user experience. No one wants a website that isn’t fast loading, has missing pages, redirects that go nowhere, and broken links. Coding is also an integral component to ensuring your site is indexed properly by search engines.

3 – SEO-Friendliness

Using an expert-level web designer, increase customer traffic by implementing search engine optimization (SEO) strategy. When done right, achieve proper search engine placement on relevant and localized search queries. Strengthen lead generation, conversion rates, and numbers across the board.

4 – Clean and Uncluttered

From an aesthetic perspective, web design should deliver an uncluttered, professional appearance that makes it easy for any user to navigate. The cleaner a website looks, the more easily it can be read and navigated.

Why Choose New Concept Design

Web design is a powerful tool though there are many different ways it could go wrong. Have an agency at your side as guidance and provide insight into what’s the most cost-effective, successful route to pursue in building your website traffic. To draw people to your website and to keep them there, all the technical aspects of web design need to be handled in addition to ensuring your brand is accurately represented. If there’s one thing we remain committed to at New Concept Design, it’s results. That’s what we come to the table with.

Your website is many things – a sales hub for your digital activity, a 24 hours a day business card anyone can explore, and it’s also your best salesperson. If you want consumers to trust your brand and buy your products, the web design needs to be right. Professional, high quality web design is just a click away. With New Concept Design, you have a team of professionals working to get your coding, text, images, graphics, and online presence on track. Set your website apart with something that will catch attention and entice users to stay on your page. In its simplest definition, that’s what effective and proper web design does, and that’s how you increase customer traffic. Contact us to request free web design consultation.

How to Find the Right Web Design Company in Ontario

Preparing your business for maximum online success requires finding the right London, Ontario web design company to get you set up. As important as things like social media are, any business seeking authority and legitimacy in the face of competition in the marketplace should have a website. New Concept Design has nearly nineteen years of experience to its name. Throughout this time, we’ve been helping small businesses, entrepreneurs, start-ups, non-profits, and contractors create and manage their own websites. In the highly competitive digital space, we’ve sent many businesses on the fast-track towards success.

Sit Down with us for a Chat

No one knows your business like you do. Every business is a little bit different from the next. A website design company should be willing to sit down with you to discuss your business goals, your vision, and how your existing digital presence is performing. If you already have a website, New Concept Design would be more than happy to conduct an audit. Some of the things we can examine is how well your site is performing in relation to your intended goals, what your Google search rankings are, how well your website is at generating leads, and more.

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Customize a Website Solution to your Audience

When we take on an assignment to build a London, Ontario website, our design targets the audience rather than the site owner. After all, if you want to maximize your leads, revenues, and success, it’s about finding out what your target audience wants and giving it to them. In the past, we’ve built comprehensive websites using database-driven content, a variety of multimedia components, and unique digital applications. After we’ve identified the vision for your site, we can customize a web design solution for your audience that establishes and supports the long-term goals of your company.

ROI-Focused with a Proven Track Record

In two decades of specializing in London web design services, we’ve helped many brands re-invigorate lead generation, increase sales, build mobile responsive sites that specifically target smartphone users, and optimizing all aspects of site design to search engines. New Concept Design is a complete web design agency covering all aspects of creation, development, and management. Some of the areas where we’ve garnered expertise is in proximity marketing, long-term organic search engine optimization strategies, and attractive CTA-driven web design.

If you’re not getting Results, Make a Change!

Web design is all about generating results. If your website design strategy is not maximizing results and giving you the kind of digital presence you want, it’s time to make a change. Don’t wait! We would love to speak with you to get to know the finer aspects of your business and what you hope to accomplish with a high quality website. As we audit your web design and evaluate possible digital strategies, we’ll find what resonates with your customers and target them in a way that may not have otherwise been done before.

Chat with a New Concept Design representative today for more information on how we can develop the ultimate website for your business. As a London, Ontario web design company, we have the experience, expertise, and answers to grow your business repeatedly in the weeks, months, and years ahead. Empower your brand today with a high quality Ontario website!