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Tag: web design

Is Google AMP Framework the Right Choice For Your Website?

For the best SEO, more websites are implementing a Google AMP framework. This is with the hope of it producing faster page speeds, more visibility on Google results, and a more appealing site to search engines.

There are pros and cons to AMP, however. It isn’t necessarily the right choice for every website. Here is a little more into what AMP is, how it can be applied and used, and the Google SEO advantages that come with it.

What is AMP?

AMP means ‘Accelerated Mobile Pages’. They represent mobile web pages designed to be lightning-fast. AMP prioritizes the user experience with an optimized basic HTML page, stripped-down and simple.

How AMP works is that when AMP is available, a user sees the AMP version of a web page as opposed to the desktop page.

The goal of AMP is to make pages easier to browse, faster, and better all-around for the user.

The parameters of AMP are restricting CSS to 75KB/page, limiting Javascript to 150KB/page, and eliminating unnecessary elements from the rendering path.

AMP is not Google-specific. It is an open-source project supported by WordPress, Bing, social media sites like Twitter and LinkedIn, and other stakeholders. Google is the primary code contributor, however, which is why it’s often referred to as Google AMP.

Is AMP Framework the Right Choice For Your Website?

Pros And Cons of AMP

  • Pro – AMP produces a faster web page speed on average.
  • Con – AMP requires your website to be stripped down to
… Read more

Why Is It Important to Have A Mobile-Friendly Website Going Into 2021

Mobile is not only where the Internet is going but it is where it is. Desktop websites are out. Mobile-friendly websites are in.

Web design has had to adjust, as have the expectations of small business owners seeking a website.

As beautiful and valuable as a desktop site is, a mobile-responsive website is necessary to achieving success in 2021.

No longer an emerging trend some can ignore, there are many reasons to have a mobile website. Here are just a few of them.

Mobile Friendly Website in 2021

Increase Web Traffic

A mobile-friendly website adapts your web design to mobile screens which opens up the possibility of reaching more people.

On smartphones. On tablets. On any mobile device. A desktop website looks atrocious in this form. A mobile-friendly website, in comparison looks stunningly perfect.

Furthermore, the number of people using devices like desktop computers and laptops is decreasing at the same time the number of smartphone and mobile device users are on the increase.

When a website opens itself up to the maximum audience it can reach, you run a better chance at maximizing web traffic as well as clicks, likes, shares, and sales and revenues.

Better Search Engine Ranking

SEO is guided by algorithms. Every search engines has its own algorithm. As consumer behaviours change, these adapt into new formulas that guide where websites rank.

In SEO marketing, we target all aspects of these algorithms and a huge component is the prioritizing of mobile-friendly … Read more

Custom-Built E-Commerce Website vs. Online Platforms Such As Shopify

The past few months has seen shoppers rush online to purchase all sorts of products from their favourite e-Commerce stores.

If you haven’t yet set up an e-Commerce store, you may be missing out on a big opportunity. Selling products online maximizes revenues, expands reach, and generates brand awareness across key social platforms.

In choosing an eCommerce store for your business, there are template web design solutions with Shopify. Then, there are custom-built e-Commerce websites that are more dynamic and advantageous for most.

There are pros and cons to both approaches. Here is some insight into which e-Commerce approach is best for your business.

Custom-Built E-Commerce Website

Shopify is Easy to Install

Shopify and other online e-Commerce platforms are easy to install. For that simplicity, you get a reliable e-Commerce store but there are obvious drawbacks. Regardless, if you only have a select few products to sell online, something easy might be appealing.

Shopify is Great for Beginners

For beginners who don’t know a lot about e-Commerce, Shopify gets your products online quickly. You can start selling in a template that doesn’t necessarily force you to make a lot of decisions. Everything’s done for you. For start-ups, they love the automated aspects of Shopify. However, there are several reasons why many switch over to custom-built e-Commerce in due time.

Adaptability with Custom-Build E-Commerce

A lot can happen with selling product online. In a lot of cases, your store may grow and your needs … Read more

How Facing A Threat like COVID-19 Can Strengthen a Business’ Online Presence

We are living in the era of COVID-19. This year will forever be known worldwide as ‘the year of coronavirus’.

However you want to analyze it, it’s a hard time for businesses. Although our government’s instituting measures to help small to medium-sized businesses, most have shut down their operations.

What Can I Do With My Business While COVID-19 Has Shut Down the City?

Even though we may be living a culture of isolation, quarantine, and shutdown right now, businesses shouldn’t discount the opportunity in front of them. With business at a standstill temporarily, now’s the time to plan.

COVID-19 Can Strengthen a Business’ Online Presence

Web Design, Social Media, Email, and A Digital Marketing Plan for Post-Coronavirus

Plan what you’re going to do when things begin to get back to normal. Analyze your business model. Set up your web design. Get your social media accounts ready to unload. Gear up. Prepare yourself. When the societal conditions around COVID-19 in London, Ontario start to calm, it will be on you to jump back into action.

Where There’s Disruption, There’s Opportunity

Like it or not, whatever plans anyone had for 2020 in business are being thrown out the window. There’s uncertainty. With disruption, however, comes opportunity. Some businesses may be phased out, while other companies move in and capitalize. An online presence will be the battlefield. This is how you get your marketing message out. It’s where you connect with new and existing customers.

A Website Connects You to

… Read more

5 Top Trends for Web Designers in London, Ontario

Updated on March 21, 2026

Additional Web Design Trends to Watch

As a continuation of our earlier overview of web design trends, the following concepts highlight how modern websites are evolving beyond aesthetics alone. Today’s design direction focuses on clarity, usability, and meaningful user experiences—combining visual simplicity with smart, purposeful functionality.

Purpose-Driven Design

After years of bold, maximalist styles, web design is shifting back toward clarity and intention—this time with a more refined and engaging approach. Often referred to as “Resonant Stark,” this trend focuses on stripping websites down to essential elements while enhancing them with subtle, thoughtful details.

Designs typically feature ultra-light typography, soft gradients, and generous use of whitespace. Carefully applied animations and micro-interactions add movement and depth without overwhelming the user. The result is a clean, modern interface that feels both calm and engaging.

Bold Typography

Typography is no longer just about readability—it has become a key visual and storytelling element. Designers are using custom fonts, oversized headlines, and layered text styles to create strong first impressions.

Modern websites often feature expressive typography across all sections, from navigation to hero banners. Kinetic text, dynamic font pairings, and variable fonts that respond to user interaction are increasingly common, helping brands stand out and communicate personality more effectively.

Neumorphism

Neumorphism blends minimalism with subtle realism, creating interfaces that feel soft, tactile, and refined. Through the use of delicate shadows and gradients, elements appear slightly raised or recessed, giving them … Read more