For the best SEO, more websites are implementing a Google AMP framework. This is with the hope of it producing faster page speeds, more visibility on Google results, and a more appealing site to search engines.
There are pros and cons to AMP, however. It isn’t necessarily the right choice for every website. Here is a little more into what AMP is, how it can be applied and used, and the Google SEO advantages that come with it.
What is AMP?
AMP means ‘Accelerated Mobile Pages’. They represent mobile web pages designed to be lightning-fast. AMP prioritizes the user experience with an optimized basic HTML page, stripped-down and simple.
How AMP works is that when AMP is available, a user sees the AMP version of a web page as opposed to the desktop page.
The goal of AMP is to make pages easier to browse, faster, and better all-around for the user.
The parameters of AMP are restricting CSS to 75KB/page, limiting Javascript to 150KB/page, and eliminating unnecessary elements from the rendering path.
AMP is not Google-specific. It is an open-source project supported by WordPress, Bing, social media sites like Twitter and LinkedIn, and other stakeholders. Google is the primary code contributor, however, which is why it’s often referred to as Google AMP.
Pros And Cons of AMP
- Pro – AMP produces a faster web page speed on average.
- Con – AMP requires your website to be stripped down to