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Category: Web design

Why Is It Important to Have A Mobile-Friendly Website Going Into 2021

Mobile is not only where the Internet is going but it is where it is. Desktop websites are out. Mobile-friendly websites are in.

Web design has had to adjust, as have the expectations of small business owners seeking a website.

As beautiful and valuable as a desktop site is, a mobile-responsive website is necessary to achieving success in 2021.

No longer an emerging trend some can ignore, there are many reasons to have a mobile website. Here are just a few of them.

Mobile Friendly Website in 2021

Increase Web Traffic

A mobile-friendly website adapts your web design to mobile screens which opens up the possibility of reaching more people.

On smartphones. On tablets. On any mobile device. A desktop website looks atrocious in this form. A mobile-friendly website, in comparison looks stunningly perfect.

Furthermore, the number of people using devices like desktop computers and laptops is decreasing at the same time the number of smartphone and mobile device users are on the increase.

When a website opens itself up to the maximum audience it can reach, you run a better chance at maximizing web traffic as well as clicks, likes, shares, and sales and revenues.

Better Search Engine Ranking

SEO is guided by algorithms. Every search engines has its own algorithm. As consumer behaviours change, these adapt into new formulas that guide where websites rank.

In SEO marketing, we target all aspects of these algorithms and a huge component is the prioritizing of mobile-friendly … Read more

Custom-Built E-Commerce Website vs. Online Platforms Such As Shopify

The past few months has seen shoppers rush online to purchase all sorts of products from their favourite e-Commerce stores.

If you haven’t yet set up an e-Commerce store, you may be missing out on a big opportunity. Selling products online maximizes revenues, expands reach, and generates brand awareness across key social platforms.

In choosing an eCommerce store for your business, there are template web design solutions with Shopify. Then, there are custom-built e-Commerce websites that are more dynamic and advantageous for most.

There are pros and cons to both approaches. Here is some insight into which e-Commerce approach is best for your business.

Custom-Built E-Commerce Website

Shopify is Easy to Install

Shopify and other online e-Commerce platforms are easy to install. For that simplicity, you get a reliable e-Commerce store but there are obvious drawbacks. Regardless, if you only have a select few products to sell online, something easy might be appealing.

Shopify is Great for Beginners

For beginners who don’t know a lot about e-Commerce, Shopify gets your products online quickly. You can start selling in a template that doesn’t necessarily force you to make a lot of decisions. Everything’s done for you. For start-ups, they love the automated aspects of Shopify. However, there are several reasons why many switch over to custom-built e-Commerce in due time.

Adaptability with Custom-Build E-Commerce

A lot can happen with selling product online. In a lot of cases, your store may grow and your needs … Read more

A Social And Eco Responsible Web Design Company

The work-from-home trend in the midst of the COVID-19 pandemic has affected many businesses.

Thankfully, it hasn’t impacted New Concept Design like it has others. We have been working from home for years.

In over two decades of providing quality London, Ontario web design services to dozens of brands and companies, all of the grunt work we’ve put on has been from home.

Everyone from upper management to our administrator, developers, Google AdWords manager, and graphic designer all work from home. This is how we designed our business, in efforts to keep web design services affordable, reliable, and timely.

New Concept Design, A Social And Eco Responsible Web Design Company

Find Web Design Services in Ontario During COVID-19 Crisis

Throughout the coronavirus pandemic, we’ve continued working for our clients. We haven’t adjusted a thing. Our team has continued to work effectively and maintaining a safe social distance.

There are a lot of reasons why we’ve continued on even in the face of this worldwide crisis. Our clients need us. We want to be there for them, even with all this uncertainty in the months ahead. Their websites aren’t going anywhere nor is their web presence.

Our team has also strongly advocated for continuing to work, prioritizing safety, economic efficiency, and accessibility to key business services.

Why Do We Work From Home?

  • For us, it’s a more eco-friendly way of doing things. There is no commuting involved, reducing our company’s greenhouse gas emissions by a lot.
  • A work-from-home setting allows for schedules
… Read more

Importance of Creating a Professional Website For Your Business

Making a customer from an Internet user takes tact, marketing, and a website. In many customers’ eyes, you don’t exist as a business in 2020 if you don’t have a professional website. It’s very important you have one. Here are a few of the reasons why.

It’s Your First Impression

For a lot of customers, a website will be their first impression of your business. When you don’t have a website, this can say a lot about your company in the eyes of a customer. They’re looking to find you, read about you, and learn more. The likely result of ‘no website’ is a customer moving over to a competitor.

Importance of Creating a Professional Website For Your Business

A Website Communicates Professionalism

If you are a new small business, it’s on you to establish your authority and legitimacy in the marketplace. A website does exactly that. It needs a strong, user-friendly design to boot. Over 57 percent of Internet users will not recommend a business with a poorly designed website. Connect with a local London, Ontario web design company that knows what they’re doing.

A Website Connects You With Customers

A website provides exposure. Almost two-thirds of small businesses rely on their websites to connect directly to new customers. A website opens the doors to social media platforms like Facebook, email, search engines like Google, and more. It all builds around a website.

You Reach Customers On Their Smartphones

Over half of Internet users are browsing from a … Read more

5 Top Trends for Web Designers in London, Ontario

Updated on March 21, 2026

Additional Web Design Trends to Watch

As a continuation of our earlier overview of web design trends, the following concepts highlight how modern websites are evolving beyond aesthetics alone. Today’s design direction focuses on clarity, usability, and meaningful user experiences—combining visual simplicity with smart, purposeful functionality.

Purpose-Driven Design

After years of bold, maximalist styles, web design is shifting back toward clarity and intention—this time with a more refined and engaging approach. Often referred to as “Resonant Stark,” this trend focuses on stripping websites down to essential elements while enhancing them with subtle, thoughtful details.

Designs typically feature ultra-light typography, soft gradients, and generous use of whitespace. Carefully applied animations and micro-interactions add movement and depth without overwhelming the user. The result is a clean, modern interface that feels both calm and engaging.

Bold Typography

Typography is no longer just about readability—it has become a key visual and storytelling element. Designers are using custom fonts, oversized headlines, and layered text styles to create strong first impressions.

Modern websites often feature expressive typography across all sections, from navigation to hero banners. Kinetic text, dynamic font pairings, and variable fonts that respond to user interaction are increasingly common, helping brands stand out and communicate personality more effectively.

Neumorphism

Neumorphism blends minimalism with subtle realism, creating interfaces that feel soft, tactile, and refined. Through the use of delicate shadows and gradients, elements appear slightly raised or recessed, giving them … Read more