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Category: Web design

Is Your Website’s Design Helping Your SEO – or Hurting It?

SEO, or search engine optimization, utilizes strategies to help a website gain attention by achieving a high ranking on search engines like Google, Bing, Yahoo, and others. The reason why SEO is so sought-after by digital marketers and web designers is because it’s almost like having free advertising. The closer you rank to the top of the first page on Google, the more opportunity there is to be seen by qualified leads looking to connect with a brand like yours.

Is Your Website’s Design Helping Your SEO

SEO is not the be-all, end-all in web design and digital marketing however. When SEO is prioritized over the user experience, content readability, and aesthetics of web design, it can have a negative effect. For some websites, their SEO strategies may be doing more damage than good. This is why it’s important to learn where SEO marketing and web design cross over, and what actually makes for high quality, future-proof search engine optimization.

Common mistakes websites make with SEO

You want your website to be search engine-friendly of course but you also want to your site to present well to customers, followers, prospective leads, and any other user clicking on your brand. As a London Ontario website design expert, I’ve seen plenty of websites go down the wrong path with their SEO and inevitably, they don’t see the results they want.

  • You may take a blog and populate it with a lot of keywords thinking the more keywords added, the
… Read more

Signs Your Website Design Needs an Upgrade

Updated: March 14, 2025

Even the most successful small business websites in Canada will occasionally re-design its features or completely overhaul their look. Why? Well, there are many reasons. Sometimes, a website owner may just want to freshen things up. Other times though, it may be because of major issues in the functionality of a website. Here are the top signs your website design needs an upgrade.

1. Your Website Is Stuck To A Clunky Template

A template presents nothing new. It keeps you to a design that has been used by hundreds of similar businesses as yours and an infrastructure that neglects your vision. As you want to evolve, your template cannot. An upgrade can eliminate a clunky layout, bad design, and dated fonts. Create a new, fresh, sleek design that makes the first impression you want to make on new customers.

2. Slow Loading Time Tests Your User’s Patience

We’re all impatient. If a site doesn’t load fast chances are a user is leaving. Numerous things can affect your site speed. A London, Ontario web designer can help by examining your website from every angle, identifying and eliminating its speed weaknesses while providing support to ensure every page loads quickly and completely.

Your Website Design Needs an Upgrade

3. An Outdated Aesthetic Makes Your Website Appear Old

The bottom line is that looks matter on a website. If you created your web design a decade ago and haven’t done many big changes in … Read more

How to Find the Right Web Designer for Your Business Website

Updated: May 3, 2025

Whether you’re looking to build a website from scratch or are updating an existing business website, the web designer you choose is going to determine a lot about its look, feel, and success.

When a potential customer reaches your website, they will know within 30 seconds or less if they are going to stay on your site or leave and try a competitor’s. Knowing this, find a London Ontario web design expert that will deliver on what you expect. So crucial to your online presence, consider these points when considering who to hire for your web designer.

Define Your Needs

Before you look for design service you need to define your website purpose.
First determine what your website will be used for (e.g., e-commerce, information portal, custom system).  Second, consider specific requirements such as like online bookings, social media integration, or other specific functionality. And third, think about your target audience:
Understand who you want to reach with your website and what their needs and preferences are.

Is the web designer right for your business?

Look at their portfolio of work and ask yourself, are they experienced enough to handle your website? Have they worked with similar businesses to yours in the past? A lot of web designers have a one-size-fits-all approach, using all the modern trends which aren’t necessarily always suitable to every business. The right web designer will build a business website for … Read more

New Concept Design – Website Design in London, Ontario

In London, Ontario, New Concept Design (web design service provider) is a go-to for small businesses, contractors, entrepreneurs, and start-ups.

New Concept Design has helped brands set up websites from the ground up as well as helped established websites revitalize their brands with all-new top-to-bottom custom designs.

Why we’re so popular as a website design company in London is because of our results. We don’t guess. With each of our clients, we sit down with them. We take the time to get to know their values, their long-term brand objectives, and their audience. And on top of that we provide it all at affordable price.

In addition we provide other complimentary services such as web site hosting, web security certificates, print design and printing, making us one stop place for all marketing, including digital, needs, especially for companies and organizations that are just starting their journey.

Culling together a lot of research, we use all this to put together a custom website that’s designed for unlimited growth. Here’s a few other reasons why we’re relied on by London, Ontario businesses who need a website, as local companies bring a unique blend of personalized service, regional expertise, and hands-on support that larger or remote firms often can’t match.

New Concept Design - Your Web Design Company

Customizing to your needs

Your business has needs that need to be met, one way or the other, on its website. We customize applications and websites according to how you want to … Read more

Tips to Avoid Common Website Mistakes

Updated: July 25, 2022

Blending market-driven analytics with expert web design knowledge, New Concept Design has been creating high-traffic, results-driven websites for over 20 years.

In our experience, we’ve run into a lot of sites that aren’t so creative and which don’t use best practices when it comes to facilitating modern, interactive, and user-driven navigation. Here are some tips on how to avoid the most common website mistakes in web design, as shared by a top London, Ontario web design firm.

You have too much text

Long paragraph after long paragraph isn’t necessary in a modern world where attention spans are short. You don’t want to ask for too much from your user. Most will skim your page. Keep pages like your home page brief, direct, and CTA-driven with content broken up by sub-groupings or subheadings. But where necessary provide all content needed for the user, such as articles, instructions or manuals.

You don’t have enough content

Not every site needs to have page after page, blog after blog, but what they do need is high quality, well-written, and original content. To establish credibility, build awareness for who you are and what you’re selling, and to improve SEO rankings, a content marketing plan is a smart move.

No clear Call to Action (CTA)

When a user arrives at your site, there’s no guarantee they’ll turn into a lifelong customer. As a website manager, you need to tell them what … Read more