The Importance of Responsive Web Design

Using a responsive web design comes with high importance. Do not underestimate the difference a responsive web design can make.

Consumers use smartphones to browse the Internet, connect on social media, shop eCommerce, and to pursue a range of actions that lead them back to websites. If your website is not mobile responsive, you run the risk of losing leads you’ve generated and gambling away conversions. Comparatively, being mobile responsive, you can gain customers, improve your SEO ratings, and appear more professional.

Mobile responsiveness guarantees full control of how users are seeing your text, images, and presentation. For example, if you’re selling products or services directly online, you want everything optimized for a sale. If you don’t know how your site is going to appear on a smartphone or tablet, you could be squandering $1,000s in sales or possibly more. A simple, functional website employing mobile responsive web design is what you want to aim for.

Responsive web design

User experience

Customizing the user experience for the consumer is what lies at the centre of mobile responsiveness. In this age, we view websites on our desktops, smartphones, and tablets. If you build a site for desktop, it may look great on a computer but when it comes time to apply that same design to a smartphone, it can look wildly different. Mobile responsive web design allows a site to adapt its design according to screen size, shifting objects as needed, adapting font sizes and images, and optimizing your website for any and every possible viewing possibility.

Go where the audience is

No matter what category your website is in, you’re likely seeing the same trend every other category is – users are shifting from desktops to tablets and smartphones. More users are surfing Internet using smartphones and tablets, and more are dropping off from desktops. Therefore, to maximize the amount of customers you pick up, you must go where the audience is and that’s on mobile platforms. A fast, responsive design goes a long way in satisfying the expectations of the consumer and helps to build that important emotional connection you need to get leads converting into customers.

SEO and Google’s Mobile-First Index

Google recently made a change in its algorithms regarding how sites are placed in search engine queries. Those sites that are mobile responsive are valued higher than sites who are not mobile-equipped. Google also employs a mobile-first index, which uses the mobile version of a website to classify it. Any time someone is making a search on Google on their tablet or smartphone, they’re going to pull up mobile responsive websites first. If SEO is something you’re concerned with, you absolutely want to ensure mobile responsiveness is activated and employed.

Fast loading speed

A lot of web design companies do not care about how fast your site loads. For them, they’re more concerned with appearances. Regarding a responsive design, as important as it is for a site to be adaptable, it’s equally important for it to be fast. According to recent research, roughly 48 percent of all mobile responsive designs take between 4 and 8 seconds to load. Most users expect a site to load within 3 seconds or less. Therefore, when designing for mobile, you must ensure images are optimized, elements are minimized in the correct way, and that your site loads as quickly as possible.

Overlooking mobile responsive web design is a huge mistake. Quintessential for success online, use a mobile responsive design to ensure visitors are able to successfully navigate your site continuously without difficulty!  As a website designers in London, Ontario, we can help to build your responsive website.

What to Look For when Hiring a London, Ontario Web Design Company

If you’re searching for a London, Ontario web designer or web design agency to help with creating the perfect website, you’ve come to the right place. While there are a lot of London-based companies out there advertising web design services, it might be hard knowing which one’s worth your time. So which one should you choose – well, here are 8 questions we believe are worth asking before you arrive at your answer.

Has the company been in business long – yes/no

Almost anyone can start a web design company, for better or for worse. As a client, we know you don’t want to be set up with someone inexperienced and/or who isn’t willing to put in the time. That’s why we recommend going with an experienced name. New Concept Design is in our 20th year in business and there’s a reason for that. We deliver on our promises!

What to look for when hiring web design company

Is the company’s site fast, mobile-friendly, and secure – yes/no

Examine a web design company’s own site. See if it’s something you could see yourself adopting. Does it load fast, is it mobile-friendly, and is it secure – surprisingly, you’ll find not every web designer’s site is. If you don’t like the look of an agency’s own website, chances are you won’t be impressed by the product they provide you.

Can you find out quickly about the services offered – yes/no

A web design company should have their services listed clear on their front page. This may include SEO, digital marketing, eCommerce, social media marketing, and other specialties. If you want to get seen by customers and maximize your dollar investment, you want to know you’re working with a company who has the knowledge to get you to where you need to go.

Is there a web design portfolio on the company’s website – yes/no

It’s great if you can find a portfolio of different sites a web designer has worked on. This way, there’s opportunity to compare different examples and you get a good, thorough look at what they can do. If you see you don’t like any of the sites in their portfolio, that London, Ontario web design agency might not be the right one for you.

Can they start working on your project right away – yes/no

Finding creative solutions that work best for our clients’ target audience is what we do best. When you partner with New Concept Design, you don’t need to wait weeks for us to get started. After speaking with us in consultation, we can get you set up with a digital marketing strategy and web design services in no time. If you have to wait for an agency to “find time”, this is indicative that you’re not a priority for them and that’s not the kind of people you want to surround yourself with.

Do they work with the latest web technologies to build a site – yes/no

Not everyone’s up to date with the latest web technologies. Many web designers out there continue to use strategies relevant over a decade ago. Ideally, you want someone who works with the latest and most relevant strategies. That way, you know they’re experienced with today’s algorithms, today’s social media, and today’s web design standards – not yesterday’s.

Are they able to provide non-design services – yes/no

Some web design services in London only focus in on the web design aspect. Then, there are others who go way beyond, specializing in digital marketing, social media marketing services, and more. Depending on what you need for your business, always be sure to connect with a company that’s not out of their depth on anything you need. For example New Concept Design can also work on your print design needs, branding and also printing your materials.

Do they have a team of designers and developers to support you – yes/no

Unless you’re a small business with only a few site pages to handle, having a team of designers and developers to help build out your site is never a bad idea. A team brings multiple skill sets to the table, ensuring you receive the absolute best the company has to offer. If you’re looking to substantially enhance your website’s look and online reputation, a team can have many benefits!

Contact New Concept Design to speak with a representative today to get started on your journey towards online success.