SEO, or search engine optimization, utilizes strategies to help a website gain attention by achieving a high ranking on search engines like Google, Bing, Yahoo, and others. The reason why SEO is so sought-after by digital marketers and web designers is because it’s almost like having free advertising. The closer you rank to the top of the first page on Google, the more opportunity there is to be seen by qualified leads looking to connect with a brand like yours.

SEO is not the be-all, end-all in web design and digital marketing however. When SEO is prioritized over the user experience, content readability, and aesthetics of web design, it can have a negative effect. For some websites, their SEO strategies may be doing more damage than good. This is why it’s important to learn where SEO marketing and web design cross over, and what actually makes for high quality, future-proof search engine optimization.
Common mistakes websites make with SEO
You want your website to be search engine-friendly of course but you also want to your site to present well to customers, followers, prospective leads, and any other user clicking on your brand. As a London Ontario website design expert, I’ve seen plenty of websites go down the wrong path with their SEO and inevitably, they don’t see the results they want.
- You may take a blog and populate it with a lot of keywords thinking the more keywords added, the
