519.860.2898

Category: Web design

Features every Professional Business Website Should Have – Part 3

A successful business website builds from key elements which attracts and converts leads, satisfies returning or existing customers, and which accurately represents your brand. Here is the final entry into our series on features every professional business website should have included within their web design.

Mobile responsiveness

In today’s digital world, more than half of all internet users visiting your website are likely doing so from mobile devices such as smartphones, tablets, and other portable gadgets. This shift in browsing behavior makes it essential for businesses and website owners to prioritize mobile responsiveness. A mobile responsive web design

ensures that your website’s layout, images, and content seamlessly adjust to different screen sizes, providing a smooth and intuitive user experience. Visitors should be able to access all the necessary information without needing to zoom in, scroll excessively, or struggle with hard-to-read text and misaligned elements. A well-optimized mobile site not only enhances user satisfaction but also contributes to better search engine rankings, as search engines like Google favor mobile-friendly websites in their search results.

On the other hand, a non-responsive website can have serious consequences. If a potential customer or client visits your site and finds it difficult to navigate on their mobile device, they are more likely to leave immediately and turn to a competitor with a more user-friendly experience. A frustrating experience—such as text that runs off the screen, buttons that are too small to tap, or images that … Read more

Features every Professional Business Website Should Have – Part 2

Any professional business website is going to have a collection of features that make it successful. For sites looking to build their brand, increase lead conversions, and retain lifelong customers, here is the second set of must-have professional business website features in our three-part series.

Website features - Part 2

Key products and services

When you complete your web design, you’re going to want to ensure your products or services are represented in the most eye-catching, click-friendly fashion. Products or services should come with dedicated pages highlighting the benefits, incorporating the right keywords, and answering questions, all in an effort to entice the user to buy into your brand. By having key information readily accessible, this cuts down on obstacles or unanswered questions a prospective customer might have. It’s a smart move for any business selling online!

Easy-to-find contact info

It should be no struggle for a potential customer to get in touch with you. Contact information should be plainly visible, usually on a dedicated Contact Us page as well as elsewhere on the site where appropriate. This should include your address, email, and phone number, as well as social media links. All of these make it easy for a customer to get in touch via their preferred method of interaction. For some users, not being able to send an email, make a phone call, or connect through social media is enough to turn them off from buying in. Make it easy for them with … Read more

New Concept Design is Celebrating 20 Years in the Web Design Business

Updated: March 29, 2025

It’s not often that we get time to slow down, look around, and really take in everything accomplished. Things move so fast in the web design and online marketing space that at New Concept Design, we’re always investing our time in staying on top of our clients’ needs and ensuring we’re capitalizing on every opportunity to grow their business. This year’s a very special anniversary for us, however.

New Concept Design is celebrating its 20th year in the web design business this month. As a London, Ontario web designers, we’ve helped set up countless businesses’ websites, handling additional needs such as app design, hosting, security and printing as well. In our own community of London, we take pride in having helped small, medium business owners and entrepreneurs as well as organizations empower themselves online in a space where our expertise is put to good use.

20 Years Anniversary

Web design is a challenging trade because not only is it in a constant state of what’s trending and what isn’t but at the same time, each and every industry and company are different from the next. For example, web design for roofing contractor is not going to be the same as locksmith web design, nor would it with construction company site design, packaging or manufacturing web design, lawyer web design, or anything else. It takes a keen eye, expert skill, and willingness to learn and communicate with … Read more

Features every Professional Business Website Should Have – Part 1

There are some features a professional business website shouldn’t go without. If you want to stand out, build audience, and convert your visitors into customers, there are some elements you’re going to want to ensure are included in your site’s design and marketing.

What is a professional website?

A professionally build website is a well-designed, user-friendly, and strategically structured online platform that effectively represents a business, brand, or individual. It is characterized by: Aesthetic and Functional Design, Clear Branding and Messaging, Optimized User Experience (UX), Quality Content, Search Engine Optimization (SEO), Security and Reliability and Strong Call-to-Action (CTA).

A professional website not only looks visually appealing but also builds trust, credibility, and engagement while achieving its intended goals.

Easy-to-use user interface

User interface is the first thing any website should prioritize. Images, videos, text, and graphics should be clearly represented in your site’s visual design. From a graphic design standpoint, the way a business website presents its navigational interface is among the first things a visitor will notice so you must make it count. Any site which crams in detail and does not pay attention to how it presents to the audience is going to lose their leads. Establish clear space between elements, keep site presentation accurate to what a visitor is expecting, and always verify your presentation is clear.

Features every Professional Business Website Should Have – Part 1

Easy-to-use navigation

After you have your site’s graphic appearance optimized, the next feature you want to look at involves how … Read more

The Importance of Responsive Web Design

Using a responsive web design comes with high importance. Do not underestimate the difference a responsive web design can make.

Consumers use smartphones to browse the Internet, connect on social media, shop eCommerce, and to pursue a range of actions that lead them back to websites. If your website is not mobile responsive, you run the risk of losing leads you’ve generated and gambling away conversions. Comparatively, being mobile responsive, you can gain customers, improve your SEO ratings, and appear more professional.

Mobile devices, including smartphones and tablets, are increasingly used for internet access, accounting for a substantial share of web traffic.

Mobile responsiveness guarantees full control of how users are seeing your text, images, and presentation. For example, if you’re selling products or services directly online, you want everything optimized for a sale. If you don’t know how your site is going to appear on a smartphone or tablet, you could be squandering $1,000s in sales or possibly more. A simple, functional website employing mobile responsive web design is what you want to aim for.

Responsive web design

User experience

Customizing the user experience for the consumer is what lies at the centre of mobile responsiveness. In this age, we view websites on our desktops, smartphones, and tablets. If you build a site for desktop, it may look great on a computer but when it comes time to apply that same design to a smartphone, it can look wildly different. Mobile … Read more