Do I Need to Set Up Security for my Website – Yes!

Fifteen years ago, if you were to ask us the average web design company about website security, the common answer you’d hear would be unless you’re an eCommerce site or a site storing sensitive information, you might not need it.

Things have sure changed. These days, any reputable website is going to have at least an SSL certification to their site. To not have some sort of website security installed communicates to visitors that you do not take security seriously and that subsequently leaves any customer information exposed.

Website security

It’s important for visitors to trust the websites they are visiting. An SSL/TLS certificate signifies trust and reliability, and provides no doubt that a customer’s information is going to be protected. If you’re an eCommerce site or if you’re asking for a consumer’s financial information directly on your site, a non-secure site is not an option. A website security certification indicates that your website has data encryption in place and the appropriate authentication standards. Even for a site that is not selling direct to consumer, this is highly important.

If you use Google Chrome, browse a few different of your favourite websites. Chrome indicates when a website is non-secure. Google highly values website security and across its many services, it prioritizes featuring websites with security included. If your website does not have an SSL certificate, it has a negative impact on how it’s perceived by Google which also impacts any SEO campaign you may have going on. Secure sites are trusted while non-secure sites are disadvantaged.

In the last three years, Google has released new policies and updates that continually prioritizes website security. For sites that do not yet have a security certification applied, it’s going to become a very frustrating time. For example, since July 2018, Google Chrome has begun to highlight sites that are no secure. They display a warning to any user trying to access a non-secure site.

Even if your website is completely innocent and does not have the intention of procuring the personal information of visitors, if you do not have a security certificate in place, your website will be marked as a risk. Evidently, that has a dramatic effect on how your website and brand is perceived by customers. Just imagine, if that’s their first impression of your website, it’s highly unlikely they’ll want to continue doing business with you. As we continue to move towards a future where Internet security is a high priority, websites that don’t have security certificates in place may end up hidden from search engines, social media, and other platforms that they would otherwise be featured on.

For more information on how to set up website security for your site, speak with a representative at New Concept Design today. We can assist in minimizing costs while maximizing security with the right website security products, trusted security certificates, and hosting services!

How to Find the Right Web Design Company in Ontario

Preparing your business for maximum online success requires finding the right London, Ontario web design company to get you set up. As important as things like social media are, any business seeking authority and legitimacy in the face of competition in the marketplace should have a website. New Concept Design has nearly nineteen years of experience to its name. Throughout this time, we’ve been helping small businesses, entrepreneurs, start-ups, non-profits, and contractors create and manage their own websites. In the highly competitive digital space, we’ve sent many businesses on the fast-track towards success.

Sit Down with us for a Chat

No one knows your business like you do. Every business is a little bit different from the next. A website design company should be willing to sit down with you to discuss your business goals, your vision, and how your existing digital presence is performing. If you already have a website, New Concept Design would be more than happy to conduct an audit. Some of the things we can examine is how well your site is performing in relation to your intended goals, what your Google search rankings are, how well your website is at generating leads, and more.

web design ontario

Customize a Website Solution to your Audience

When we take on an assignment to build a London, Ontario website, our design targets the audience rather than the site owner. After all, if you want to maximize your leads, revenues, and success, it’s about finding out what your target audience wants and giving it to them. In the past, we’ve built comprehensive websites using database-driven content, a variety of multimedia components, and unique digital applications. After we’ve identified the vision for your site, we can customize a web design solution for your audience that establishes and supports the long-term goals of your company.

ROI-Focused with a Proven Track Record

In two decades of specializing in London web design services, we’ve helped many brands re-invigorate lead generation, increase sales, build mobile responsive sites that specifically target smartphone users, and optimizing all aspects of site design to search engines. New Concept Design is a complete web design agency covering all aspects of creation, development, and management. Some of the areas where we’ve garnered expertise is in proximity marketing, long-term organic search engine optimization strategies, and attractive CTA-driven web design.

If you’re not getting Results, Make a Change!

Web design is all about generating results. If your website design strategy is not maximizing results and giving you the kind of digital presence you want, it’s time to make a change. Don’t wait! We would love to speak with you to get to know the finer aspects of your business and what you hope to accomplish with a high quality website. As we audit your web design and evaluate possible digital strategies, we’ll find what resonates with your customers and target them in a way that may not have otherwise been done before.

Chat with a New Concept Design representative today for more information on how we can develop the ultimate website for your business. As a London, Ontario web design company, we have the experience, expertise, and answers to grow your business repeatedly in the weeks, months, and years ahead. Empower your brand today with a high quality Ontario website!