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Tips to Avoid Common Website Mistakes

Updated: July 25, 2022

Blending market-driven analytics with expert web design knowledge, New Concept Design has been creating high-traffic, results-driven websites for over 20 years.

In our experience, we’ve run into a lot of sites that aren’t so creative and which don’t use best practices when it comes to facilitating modern, interactive, and user-driven navigation. Here are some tips on how to avoid the most common website mistakes in web design, as shared by a top London, Ontario web design firm.

You have too much text

Long paragraph after long paragraph isn’t necessary in a modern world where attention spans are short. You don’t want to ask for too much from your user. Most will skim your page. Keep pages like your home page brief, direct, and CTA-driven with content broken up by sub-groupings or subheadings. But where necessary provide all content needed for the user, such as articles, instructions or manuals.

You don’t have enough content

Not every site needs to have page after page, blog after blog, but what they do need is high quality, well-written, and original content. To establish credibility, build awareness for who you are and what you’re selling, and to improve SEO rankings, a content marketing plan is a smart move.

No clear Call to Action (CTA)

When a user arrives at your site, there’s no guarantee they’ll turn into a lifelong customer. As a website manager, you need to tell them what … Read more

Features every Professional Business Website Should Have – Part 1

There are some features a professional business website shouldn’t go without. If you want to stand out, build audience, and convert your visitors into customers, there are some elements you’re going to want to ensure are included in your site’s design and marketing.

What is a professional website?

A professionally build website is a well-designed, user-friendly, and strategically structured online platform that effectively represents a business, brand, or individual. It is characterized by: Aesthetic and Functional Design, Clear Branding and Messaging, Optimized User Experience (UX), Quality Content, Search Engine Optimization (SEO), Security and Reliability and Strong Call-to-Action (CTA).

A professional website not only looks visually appealing but also builds trust, credibility, and engagement while achieving its intended goals.

Easy-to-use user interface

User interface is the first thing any website should prioritize. Images, videos, text, and graphics should be clearly represented in your site’s visual design. From a graphic design standpoint, the way a business website presents its navigational interface is among the first things a visitor will notice so you must make it count. Any site which crams in detail and does not pay attention to how it presents to the audience is going to lose their leads. Establish clear space between elements, keep site presentation accurate to what a visitor is expecting, and always verify your presentation is clear.

Features every Professional Business Website Should Have – Part 1

Easy-to-use navigation

After you have your site’s graphic appearance optimized, the next feature you want to look at involves how … Read more