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Do I Need to Set Up Security for my Website – Yes!

Fifteen years ago, if you were to ask the average web design company about whether you need website security or not, the common answer you’d hear would be, “Unless you’re an eCommerce site or a site storing sensitive information, you probably don’t need it.”

Things have sure changed! These days, any reputable website will want at least an SSL certification to their site. To not have some sort of website security installed communicates to visitors that you do not take security seriously and that has the potential to leave customer information exposed.

Website security

Why Is Website Security Important?

It’s important for visitors to trust the websites they are visiting. An SSL/TLS certificate signifies trust and reliability, and provides no doubt to a customer that their information is going to be protected.

Although SSL certificates are not strictly for online shopping websites, they serve as one of the better examples as to why you want this level of security in place. If you’re asking for a consumer’s financial information directly on your site, a non-secure site is not an option. A website security certification confirms your website has data encryption in place and the appropriate authentication standards are met. Even for a site that is not selling direct to consumer, this is highly important.

Do I Still Need An SSL Certificate If I’m Not An eCommerce Website?

If you use Google Chrome, browse a few different of your favourite websites. You will … Read more

Features every Professional Business Website Should Have – Part 2

Any professional business website is going to have a collection of features that make it successful. For sites looking to build their brand, increase lead conversions, and retain lifelong customers, here is the second set of must-have professional business website features in our three-part series.

Website features - Part 2

Key products and services

When you complete your web design, you’re going to want to ensure your products or services are represented in the most eye-catching, click-friendly fashion. Products or services should come with dedicated pages highlighting the benefits, incorporating the right keywords, and answering questions, all in an effort to entice the user to buy into your brand. By having key information readily accessible, this cuts down on obstacles or unanswered questions a prospective customer might have. It’s a smart move for any business selling online!

Easy-to-find contact info

It should be no struggle for a potential customer to get in touch with you. Contact information should be plainly visible, usually on a dedicated Contact Us page as well as elsewhere on the site where appropriate. This should include your address, email, and phone number, as well as social media links. All of these make it easy for a customer to get in touch via their preferred method of interaction. For some users, not being able to send an email, make a phone call, or connect through social media is enough to turn them off from buying in. Make it easy for them with … Read more