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Google AdWords Campaign

adwords campaigns - london, ontario

Pay per click (PPC) advertising is a cost-effective way to get your website at the top of search engines. If you’ve been evaluating SEO strategies and ways to get your name in front of your target audience, paying a premium instantly gets you to the top. Users and websites of all backgrounds should consider using Google AdWords, otherwise known as Google Ads, as a means of digital marketing. Used correctly, you’ll see increased lead generation, more conversions, and higher revenues. In addition SEO requires time to see results, usually 3 to 6 months, where PPC can bring results in a first few days of the advertising campaign.

Pay Per Click

The great thing about AdWords PPC campaigns is that you pay only for each click you receive. If someone views your advertisement and does not click, you don’t have to pay. Choose the keywords you want to aim for and put out ads that exploit those key phrases. In terms of cost-efficient digital marketing, if you’ve chosen correctly, you can receive some major high quality leads.


Elevate yourself above the competition – literally! If you are in a category of business where you’re dealing with a lot of competition, both from small businesses and large corporations with sizeable budget, PPC Google Ads can help establish authority and value in the eyes of the audience.

Keyword Optimization

According to a Google Economic Impact Report, small business websites make on average $2 in revenue for every $1 spent on Google AdWords. That’s a great ROI! To achieve this though, you need to ensure you’re after the right keywords. No other form of digital marketing relies so heavily on keywords than PPC strategies. As an agency specializing in Google AdWords, Google Ads, and PPC campaigns, we have the resources to provide extensive keyword research reports to help determine the most cost-effective keywords to aim at.

Why to Consider Google AdWords

A member of your target audience types something into Google. Your advertisement pops up based on keywords used. That’s targeted leads, increased brand awareness, and some amazing quality traffic being driven to your website. As a web design and online marketing agency specializing in PPC campaigns like Google AdWords, we can help in managing search terms, keywords, and maximizing the cost-effectiveness of your strategy.

Even when/if you’re competing against companies much larger than you and with $1,000s invested in their marketing, Google AdWords puts everyone on an even playing field. Set your own budget, build your own ads, and control it all according to your long-term business objectives and website needs. More than 45 percent of small businesses use PPC advertising to generate web traffic. Jump on board with New Concept Design and begin seeing the positives in your digital marketing.