9 Ways to Improve your Web Site Speed

If lead conversion, search engine optimization, and user engagement matter to you then website speed should be high priority. Fast-loading websites get more sales, more users, and higher search engine placement.

Just think, if you visit a website and it takes longer than a few seconds to load, are you going to wait for it – a lot of people won’t. 47 percent of people expect a website to load in two seconds or less. If it takes any longer, you’re going to see users begin to drop off. As a starting point, here are 9 easy ways to improve website speed.

Improve your website speed

1 – Use Google PageSpeed to test your site

Google PageSpeed Insights works to improve latency and bandwidth usage, through implementing resource changes according to web performance best practices. PageSpeed doesn’t require you do change content or workflow. It’s an easy tool to use and it also allows you to do some basic speed improvement work.

You can also Install Google PageSpeed on your server to optimize your site automatically.

2 – Optimizing images

Large images take longer to load and will slow down a web page. Reduce the file size of your photos, graphics, and logo files. The great thing about this is that you can usually reduce image size in some big ways without compromising quality.

3 – Compress your website

Compression reduces the size of HTTP response which in turn helps to speed things up on a user’s end. Some compression tools can reduce response size by as much as 70 percent. If you’re already employing caching apps or plug-ins, these may already be doing some compression. Anything like this that cuts into load time is worth looking into!

4 – Combining files

Combining CSS files can be an easy way to provide faster webpage speed. For example, let’s say you’re using multiple CSS files. That means any time a browse retrieves a page, it has to make as many  additional requests to your server as the number of files which increases load time. When you combine CSS and other files, you continue to eat into your load time.

5 – Hosting videos on YouTube

If your intention is to use video throughout your site, installing video on your website’s server can cause load time to shoot up rather quickly. Instead, it’s better to post your video to YouTube, host it on YouTube’s servers, and embed the video directly into your page.

6 – Finding a solid hosting service

Many web design experts believe web hosting to be one of the most ignored elements influencing page load speed. If you are experiencing rushes of traffic, it might be time to upgrade your hosting plan. Doing so, you’ll ensure your pages are adequately supported with the resources they need to load and connect with your users.

7 – Browser caching

Enable browser caching. Doing so will allow a visitor to keep downloadable files from your website in their browser. Thereby, when someone returns to your website, the page will load faster because the browser already has those files. Browser caching cuts down on load time and reduces the bandwidth required from your server.

8 – Round-trip times (RTT)

RTT refers to the time it takes for all the requests to be fulfilled prior to a user accessing your website. RTT refers to the number of requests. Every CSS file, Javascript file, image files, and more need to be requested individually. All of this just adds time to your page load speed. If you want to speed up web page performance, minimizing round trips are key.

9 – Use a Content Delivery Network

If you’re getting a lot of traffic, you’re going to want to connect with a CDN. CDNs can assist with media hosting, simplifying complex tasks into simpler ones and thereby helping to reduce load time. Use of CDN is essential if you need to host a lot of images or videos. The most popular CDN service is available through Amazon.

If you would like us to test your website and make speed improvements, just contact us for more information.