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Category: General-Business

What Is a Marketing Strategy — And Why Does It Matter?

A marketing strategy is a document that maps out where your company wants to go. It defines your goals, your starting point, the actions you’ll take to close the gap, and the checkpoints where you’ll measure progress. To get there, you also need to know who your customer is, what budget you have, and which tools will help you execute.

A solid marketing strategy does the following:

  • Organizes goals, plans, and opportunities into one coherent plan
  • Keeps the whole team pulling in the same direction
  • Sets a clear course for the company
  • Enables planned campaigns instead of ad hoc scrambling
  • Surfaces competitive adv
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Celebrating 25 Years In Web Design

Web design has been evolving for decades. Since its inception, the field has transformed dramatically—from simple text-only interfaces to the pixelated blocks and bold patterns of the 1990s, and now to the highly customized, sophisticated designs of today.

This year, New Concept Design celebrates 25 years in the web design business. Over this time, we’ve supported countless businesses, organizations and individuals with their websites, offering a full suite of web development and digital marketing services, including web hosting, security, and even printing. Reflecting on our journey, it’s remarkabl… Read more

Creating a business card (local listing) in Google Maps – Instructions

Crafting a business card for your local listing on Google Maps is simpler than you might think, provided you navigate through without hiccups or unexpected technical glitches. This concise guide is designed to walk you through the process of claiming ownership of your local listing swiftly. By doing so, you can quickly connect with potential customers and effortlessly manage communications with them.

Why Opt for Google Maps?

Here’s why nurturing your company’s local listing is crucial:

A prerequisite for setting up a Google local listing is having a physical address for your company. You’ll nee… Read more

A Social And Eco Responsible Web Design Company

The work-from-home trend in the midst of the COVID-19 pandemic has affected many businesses.

Thankfully, it hasn’t impacted New Concept Design like it has others. We have been working from home for years.

In over two decades of providing quality London, Ontario web design services to dozens of brands and companies, all of the grunt work we’ve put on has been from home.

Everyone from upper management to our administrator, developers, Google AdWords manager, and graphic designer all work from home. This is how we designed our business, in efforts to keep web design services affordable, reliable, and timely.

New Concept Design, A Social And Eco Responsible Web Design Company

Find Web Desi

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How Facing A Threat like COVID-19 Can Strengthen a Business’ Online Presence

We are living in the era of COVID-19. This year will forever be known worldwide as ‘the year of coronavirus’.

However you want to analyze it, it’s a hard time for businesses. Although our government’s instituting measures to help small to medium-sized businesses, most have shut down their operations.

What Can I Do With My Business While COVID-19 Has Shut Down the City?

Even though we may be living a culture of isolation, quarantine, and shutdown right now, businesses shouldn’t discount the opportunity in front of them. With business at a standstill temporarily, now’s the time to plan.

COVID-19 Can Strengthen a Business’ Online Presence

Web Design, Social Media, Email, and

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