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Tips to Avoid Common Website Mistakes

Updated: July 25, 2022

Blending market-driven analytics with expert web design knowledge, New Concept Design has been creating high-traffic, results-driven websites for over 20 years.

In our experience, we’ve run into a lot of sites that aren’t so creative and which don’t use best practices when it comes to facilitating modern, interactive, and user-driven navigation. Here are some tips on how to avoid the most common website mistakes in web design, as shared by a top London, Ontario web design firm.

You have too much text

Long paragraph after long paragraph isn’t necessary in a modern world where attention spans are s… Read more

New Concept Design is Celebrating 20 Years in the Web Design Business

Updated: March 29, 2025

It’s not often that we get time to slow down, look around, and really take in everything accomplished. Things move so fast in the web design and online marketing space that at New Concept Design, we’re always investing our time in staying on top of our clients’ needs and ensuring we’re capitalizing on every opportunity to grow their business. This year’s a very special anniversary for us, however.

New Concept Design is celebrating its 20th year in the web design business this month. As a London, Ontario web designers, we’ve helped set up countless businesses’ websites, handling additional needs su… Read more

Features every Professional Business Website Should Have

A professional website is more than a digital business card — it’s a strategic tool that builds trust, attracts leads, and turns visitors into customers. But getting there means paying attention to a lot of moving parts at once: design, navigation, content, security, speed, and increasingly, how visible your brand is to AI search tools like ChatGPT and Google AI Overviews.

This guide breaks it all down into 20 essential categories, from the fundamentals of user interface and navigation through to the newest frontier of AI visibility, so you can see exactly what a truly professional website needs — and check your o… Read more

The Importance of Responsive Web Design

Using a responsive web design comes with high importance. Do not underestimate the difference a responsive web design can make.

Consumers use smartphones to browse the Internet, connect on social media, shop eCommerce, and to pursue a range of actions that lead them back to websites. If your website is not mobile responsive, you run the risk of losing leads you’ve generated and gambling away conversions. Comparatively, being mobile responsive, you can gain customers, improve your SEO ratings, and appear more professional.

Mobile devices, including smartphones and tablets, are increasingly used for internet acce… Read more

What to Look For when Hiring a London, Ontario Web Design Company

If you’re searching for a London, Ontario web designer or web design agency to help with creating the perfect website, you’ve come to the right place. While there are a lot of London-based companies out there advertising web design services, it might be hard knowing which one’s worth your time. So which one should you choose – well, here are 8 questions we believe are worth asking before you arrive at your answer.

Has the company been in business long – yes/no

Celebrating 25 Years of Excellence in Web Design

For the past 25 years, our web design company has been at the forefront of digital innovation, helping businesses establ… Read more