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Signs Your Website Design Needs an Upgrade

Updated: March 14, 2025

Even the most successful small business websites in Canada will occasionally re-design its features or completely overhaul their look. Why? Well, there are many reasons. Sometimes, a website owner may just want to freshen things up. Other times though, it may be because of major issues in the functionality of a website. Here are the top signs your website design needs an upgrade.

1. Your Website Is Stuck To A Clunky Template

A template presents nothing new. It keeps you to a design that has been used by hundreds of similar businesses as yours and an infrastructure that neglects your vision. As you want to evolve, your template cannot. An upgrade can eliminate a clunky layout, bad design, and dated fonts. Create a new, fresh, sleek design that makes the first impression you want to make on new customers.

2. Slow Loading Time Tests Your User’s Patience

We’re all impatient. If a site doesn’t load fast chances are a user is leaving. Numerous things can affect your site speed. A London, Ontario web designer can help by examining your website from every angle, identifying and eliminating its speed weaknesses while providing support to ensure every page loads quickly and completely.

Your Website Design Needs an Upgrade

3. An Outdated Aesthetic Makes Your Website Appear Old

The bottom line is that looks matter on a website. If you created your web design a decade ago and haven’t done many big changes in … Read more

Tips to Make Your Website More SEO-Friendly

Is your website SEO-friendly? When you launch a website, considering its impact on search engine optimization will help build organic leads and momentum you can spin off for potentially years.

Though it can take time to rank high on Google, SEO marketing strategies and SEO-friendly content is worth the investment. Once you’re there on top of the competition, the exposure this can give means more sales, more revenues, and more market share. Make it easy on yourself. From an experienced London Ontario website design studio, here are a few ways to make any website more SEO-friendly.

Tips to Make Your Website More SEO-Friendly

Keyword research

Keywords still play a fundamental role in where a website ranks. Unfortunately, many websites don’t realize that keyword research doesn’t end when you have a website complete. New keywords and keyword opportunities can come up any time. Find out what people are searching for, how competitive a keyword in, and target names or phrases relevant to your site.

Alt-tag all images

Search engines cannot read images or visual data. They need to be told what an image is. For this reason, every image should have alt-tags. Using strategic keywords in these images will help them and your website rank higher. Don’t let any image go without an alt-tag associated to it. At the same time, you may also want to include captions on any images you include. This will also help associate your image with a keyword you’re trying to highlight.

New

… Read more

How to Find the Right Web Designer for Your Business Website

Updated: May 3, 2025

Whether you’re looking to build a website from scratch or are updating an existing business website, the web designer you choose is going to determine a lot about its look, feel, and success.

When a potential customer reaches your website, they will know within 30 seconds or less if they are going to stay on your site or leave and try a competitor’s. Knowing this, find a London Ontario web design expert that will deliver on what you expect. So crucial to your online presence, consider these points when considering who to hire for your web designer.

Define Your Needs

Before you look for design service you need to define your website purpose.
First determine what your website will be used for (e.g., e-commerce, information portal, custom system).  Second, consider specific requirements such as like online bookings, social media integration, or other specific functionality. And third, think about your target audience:
Understand who you want to reach with your website and what their needs and preferences are.

Is the web designer right for your business?

Look at their portfolio of work and ask yourself, are they experienced enough to handle your website? Have they worked with similar businesses to yours in the past? A lot of web designers have a one-size-fits-all approach, using all the modern trends which aren’t necessarily always suitable to every business. The right web designer will build a business website for … Read more

New Concept Design – Website Design in London, Ontario

In London, Ontario, New Concept Design (web design service provider) is a go-to for small businesses, contractors, entrepreneurs, and start-ups.

New Concept Design has helped brands set up websites from the ground up as well as helped established websites revitalize their brands with all-new top-to-bottom custom designs.

Why we’re so popular as a website design company in London is because of our results. We don’t guess. With each of our clients, we sit down with them. We take the time to get to know their values, their long-term brand objectives, and their audience. And on top of that we provide it all at affordable price.

In addition we provide other complimentary services such as web site hosting, web security certificates, print design and printing, making us one stop place for all marketing, including digital, needs, especially for companies and organizations that are just starting their journey.

Culling together a lot of research, we use all this to put together a custom website that’s designed for unlimited growth. Here’s a few other reasons why we’re relied on by London, Ontario businesses who need a website, as local companies bring a unique blend of personalized service, regional expertise, and hands-on support that larger or remote firms often can’t match.

New Concept Design - Your Web Design Company

Customizing to your needs

Your business has needs that need to be met, one way or the other, on its website. We customize applications and websites according to how you want to … Read more

Tips to Avoid Common Website Mistakes

Updated: July 25, 2022

Blending market-driven analytics with expert web design knowledge, New Concept Design has been creating high-traffic, results-driven websites for over 20 years.

In our experience, we’ve run into a lot of sites that aren’t so creative and which don’t use best practices when it comes to facilitating modern, interactive, and user-driven navigation. Here are some tips on how to avoid the most common website mistakes in web design, as shared by a top London, Ontario web design firm.

You have too much text

Long paragraph after long paragraph isn’t necessary in a modern world where attention spans are short. You don’t want to ask for too much from your user. Most will skim your page. Keep pages like your home page brief, direct, and CTA-driven with content broken up by sub-groupings or subheadings. But where necessary provide all content needed for the user, such as articles, instructions or manuals.

You don’t have enough content

Not every site needs to have page after page, blog after blog, but what they do need is high quality, well-written, and original content. To establish credibility, build awareness for who you are and what you’re selling, and to improve SEO rankings, a content marketing plan is a smart move.

No clear Call to Action (CTA)

When a user arrives at your site, there’s no guarantee they’ll turn into a lifelong customer. As a website manager, you need to tell them what … Read more