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Tag: london ontario web design

A Social And Eco Responsible Web Design Company

The work-from-home trend in the midst of the COVID-19 pandemic has affected many businesses.

Thankfully, it hasn’t impacted New Concept Design like it has others. We have been working from home for years.

In over two decades of providing quality London, Ontario web design services to dozens of brands and companies, all of the grunt work we’ve put on has been from home.

Everyone from upper management to our administrator, developers, Google AdWords manager, and graphic designer all work from home. This is how we designed our business, in efforts to keep web design services affordable, reliable, and timely.

New Concept Design, A Social And Eco Responsible Web Design Company

Find Web Design Services in Ontario During COVID-19 Crisis

Throughout the coronavirus pandemic, we’ve continued working for our clients. We haven’t adjusted a thing. Our team has continued to work effectively and maintaining a safe social distance.

There are a lot of reasons why we’ve continued on even in the face of this worldwide crisis. Our clients need us. We want to be there for them, even with all this uncertainty in the months ahead. Their websites aren’t going anywhere nor is their web presence.

Our team has also strongly advocated for continuing to work, prioritizing safety, economic efficiency, and accessibility to key business services.

Why Do We Work From Home?

  • For us, it’s a more eco-friendly way of doing things. There is no commuting involved, reducing our company’s greenhouse gas emissions by a lot.
  • A work-from-home setting allows for schedules
… Read more

Importance of Creating a Professional Website For Your Business

Making a customer from an Internet user takes tact, marketing, and a website. In many customers’ eyes, you don’t exist as a business in 2020 if you don’t have a professional website. It’s very important you have one. Here are a few of the reasons why.

It’s Your First Impression

For a lot of customers, a website will be their first impression of your business. When you don’t have a website, this can say a lot about your company in the eyes of a customer. They’re looking to find you, read about you, and learn more. The likely result of ‘no website’ is a customer moving over to a competitor.

Importance of Creating a Professional Website For Your Business

A Website Communicates Professionalism

If you are a new small business, it’s on you to establish your authority and legitimacy in the marketplace. A website does exactly that. It needs a strong, user-friendly design to boot. Over 57 percent of Internet users will not recommend a business with a poorly designed website. Connect with a local London, Ontario web design company that knows what they’re doing.

A Website Connects You With Customers

A website provides exposure. Almost two-thirds of small businesses rely on their websites to connect directly to new customers. A website opens the doors to social media platforms like Facebook, email, search engines like Google, and more. It all builds around a website.

You Reach Customers On Their Smartphones

Over half of Internet users are browsing from a … Read more

Is Your Website’s Design Helping Your SEO – or Hurting It?

SEO, or search engine optimization, utilizes strategies to help a website gain attention by achieving a high ranking on search engines like Google, Bing, Yahoo, and others. The reason why SEO is so sought-after by digital marketers and web designers is because it’s almost like having free advertising. The closer you rank to the top of the first page on Google, the more opportunity there is to be seen by qualified leads looking to connect with a brand like yours.

Is Your Website’s Design Helping Your SEO

SEO is not the be-all, end-all in web design and digital marketing however. When SEO is prioritized over the user experience, content readability, and aesthetics of web design, it can have a negative effect. For some websites, their SEO strategies may be doing more damage than good. This is why it’s important to learn where SEO marketing and web design cross over, and what actually makes for high quality, future-proof search engine optimization.

Common mistakes websites make with SEO

You want your website to be search engine-friendly of course but you also want to your site to present well to customers, followers, prospective leads, and any other user clicking on your brand. As a London Ontario website design expert, I’ve seen plenty of websites go down the wrong path with their SEO and inevitably, they don’t see the results they want.

  • You may take a blog and populate it with a lot of keywords thinking the more keywords added, the
… Read more

How to Find the Right Web Designer for Your Business Website

Updated: May 3, 2025

Whether you’re looking to build a website from scratch or are updating an existing business website, the web designer you choose is going to determine a lot about its look, feel, and success.

When a potential customer reaches your website, they will know within 30 seconds or less if they are going to stay on your site or leave and try a competitor’s. Knowing this, find a London Ontario web design expert that will deliver on what you expect. So crucial to your online presence, consider these points when considering who to hire for your web designer.

Define Your Needs

Before you look for design service you need to define your website purpose.
First determine what your website will be used for (e.g., e-commerce, information portal, custom system).  Second, consider specific requirements such as like online bookings, social media integration, or other specific functionality. And third, think about your target audience:
Understand who you want to reach with your website and what their needs and preferences are.

Is the web designer right for your business?

Look at their portfolio of work and ask yourself, are they experienced enough to handle your website? Have they worked with similar businesses to yours in the past? A lot of web designers have a one-size-fits-all approach, using all the modern trends which aren’t necessarily always suitable to every business. The right web designer will build a business website for … Read more

Tips to Avoid Common Website Mistakes

Updated: July 25, 2022

Blending market-driven analytics with expert web design knowledge, New Concept Design has been creating high-traffic, results-driven websites for over 20 years.

In our experience, we’ve run into a lot of sites that aren’t so creative and which don’t use best practices when it comes to facilitating modern, interactive, and user-driven navigation. Here are some tips on how to avoid the most common website mistakes in web design, as shared by a top London, Ontario web design firm.

You have too much text

Long paragraph after long paragraph isn’t necessary in a modern world where attention spans are short. You don’t want to ask for too much from your user. Most will skim your page. Keep pages like your home page brief, direct, and CTA-driven with content broken up by sub-groupings or subheadings. But where necessary provide all content needed for the user, such as articles, instructions or manuals.

You don’t have enough content

Not every site needs to have page after page, blog after blog, but what they do need is high quality, well-written, and original content. To establish credibility, build awareness for who you are and what you’re selling, and to improve SEO rankings, a content marketing plan is a smart move.

No clear Call to Action (CTA)

When a user arrives at your site, there’s no guarantee they’ll turn into a lifelong customer. As a website manager, you need to tell them what … Read more